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Home Fragrance Entrepreneur on Mastering ‘Masstige’ Consumer Experiences

Harry Slatkin shares how he’s built a business based on the ethos that “everybody should be treated as a luxury customer.”

How Brooklyn Delhi Grew a Food Blog Into Mass Distribution of Modernized Indian Pantry Staples

Founder Chitra Agrawal brings an Indian American point of view to branding and recipe development of the food startup, landing big retailers like Target.

Restaurant Chain PDQ Exec on Using (Labor-Saving) Self-Ordering Kiosks to Drive Sales

Kiosk technology boosts average order size, improves efficiencies, and more, says Bryan Groc, Senior Vice President of Data Analytics for the fast-casual chicken chain.

How Fast-Growing Oral Care Disruptor Ordo Broke into Big Retail

With its vision that everyone deserves high-quality, affordable (and fashionable) everyday oral care, the U.K. brand is making its presence known in U.S. mass merchants and drug chains.

Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend

After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style

Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.

5 Consumer Trends Shaping Spending Patterns in 2025

Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.

How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive

Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.

True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Win Over Gen Z and Become a Billion-Dollar Brand

The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.