If you’re a small business or startup that is looking to find external methods to scale and grow, it’s worth looking into a business incubator program. These collaborative programs — usually physically located in one central workspace — are designed to help startups in their infancy succeed by providing workspace, seed funding, mentoring, and training.
Here’s how a startup incubator program works, how to decide if it’s right for you, and how to make the most of your experience if you’re accepted.
How do business incubators work?
Incubators provide access to the resources needed to launch a business. These resources may include office space and equipment, utilities (including internet service), and discounted or free professional services, such as accounting and legal help.
No two business incubators are alike, as they all have different processes and timelines. However, every program starts with some sort of application process, typically with the following steps:
- Apply: Every application will ask you for your professional and business information, as well as questions to get to know you better. The application will likely also ask for your business plan and previous business experience.
- Interview: Once your application is accepted, you’ll be asked to interview with the program staff. These interviews usually occur over a video conference and are an opportunity for the program’s leaders to learn more about you and your business plan.
- Final decision: After a few weeks, you should hear back from the incubator about their decision whether you were accepted or not. Generally, you’ll hear back fairly quickly, though some programs may take longer than others.
Types of business incubators
There are a few different types of business incubators that aim to promote growth for new businesses. They include:
- Academic institutions: Colleges and universities will often work with their students or recent alumni to help develop their business ideas.
- Nonprofit development corporations: There are nonprofits whose goals as incubators are to help stimulate economic development. They typically search for business plans that are in service to the public's well-being.
- For-profit development ventures: Tech companies and major corporations develop in-house incubators for various purposes, including investment opportunities or as a way to develop a new business or product from one of their employees.
- Venture capital firms: Often, these firms create business incubators as an investment opportunity. When working with a venture capital business incubator, they often look for equity in exchange for their service and funding.
Business incubator vs. business accelerator
Business incubators and business accelerators are often confused with one another, but they serve distinctly different purposes in a business’s growth journey.
Incubators typically support early stage startups, helping shape their ideas, business models, and long-term strategies over a period of one to two years. Accelerators, on the other hand, are short, intensive, structured programs — usually lasting a few months — focused on rapidly scaling a business and achieving specific goals within a set time frame.
“Accelerators … provide a critical launchpad for early-stage businesses, especially in specialized sectors like biotech,” said Chris Udall, Managing Director of HudsonAlpha AgTech Investments, which runs the HudsonAlpha AgTech Accelerator program in partnership with gener8tor.
“We offer a blend of mentorship, infrastructure, business development support, and access to a strong network of investors and industry partners,” Udall added. “For many startups, the value lies not just in tangible resources but in the focused environment that accelerates validation, iteration, and growth.”
[Read more: How Accelerators Launch Food Giants With Innovative Brands]
Before applying to a startup incubator, consider your business’s current stage and needs. Incubators are typically best suited for very early stage businesses that are still developing their product, business model, or go-to-market strategy.
Pros and cons of business incubators
Business incubators can be beneficial for startups in many different ways. Here are some of the advantages you can expect:
- A free/low-cost workspace: Incubator programs typically offer free or reduced rent for a working space, saving you that money as you begin to grow your business.
- Access to benefits: The reason you apply to a business incubator program is the many benefits they offer you, including mentorship, capital, office space, networking, and development programs — all of which are hard to obtain in one place outside of these programs.
- A structured environment: There is no right way to start a business, nor is there an exact step-by-step process. When you're in a business incubator program, you'll be supported by experienced business development professionals who have experience growing many types of businesses. They will guide you and keep you focused on the right ways to grow.
While there are great advantages to business incubators, there are also some challenges to consider, such as:
- A competitive application process: Because of the opportunities they grant participants, business incubators have an incredibly high degree of selectivity, especially the ones with good reputations. You may have to apply to many programs before you hear back from one.
- A rigid schedule: An incubator program requires strict attendance and attention, all on top of the demands of running a new business or even working a full-time job while starting a new business. Some people don’t have all the hours in a day to get it done.
- Long duration. As the name implies, incubators are not fast-paced programs, especially compared to accelerator programs. An incubator program can last a couple of years to fully develop a business idea or plan.
Is a startup incubator right for my business?
Before applying to a startup incubator, consider your business’s current stage and needs. Incubators are typically best suited for very early stage businesses that are still developing their product, business model, or go-to-market strategy.
A few factors to consider include:
- The stage of business development: Incubators are typically best suited for early stage startups still refining their ideas or business model.
- The length and structure of the program. Consider the time commitment and whether the incubator offers flexible, long-term support.
- Access to resources: Look for incubators that provide mentorship, a workspace, legal and/or financial guidance, and networking opportunities.
- Industry focus: Some incubators specialize in specific sectors, which can provide targeted expertise.
- Success stories and reputation: Research the program’s overall track record and the companies they’ve worked with.
Whether you’re thinking about applying to an incubator, an accelerator, or another type of startup-focused program, it’s important to consider the program’s fit.
“Does it specialize in [your] sector?” said Udall. “Does the network align with [your] needs? Can [you] commit the necessary time and energy to fully engage with the process?”
How to make the most of your time in a startup incubator
If you are accepted into a startup incubator, you’ll want to make the most of the opportunity by staying proactive, engaged, and open to learning every step of the way. Here are a few key tips to help you thrive during the program.
- Network effectively. Don’t just collect contacts — build meaningful relationships with mentors, peers, and industry experts who can offer long-term support and insight.
- Take feedback seriously. One of the biggest advantages of an incubator is access to expert advice. Listen, reflect, and adapt based on the guidance you receive.
- Stay goal-oriented. Enter the program with clear objectives and regularly assess your progress. This keeps you focused and helps you make strategic use of available resources.
- Engage fully. Attend workshops, ask questions, and contribute to the community — what you put in often determines what you get out.
“Founders should expect structured guidance, targeted introductions, and a steady dose of accountability,” Udall told CO—. “Most of the value comes from connections that lead to capital, customers, and partners. Ultimately, [incubators and] accelerators are not a magic bullet — but for founders ready to put in the work, it can be a serious catalyst for momentum.”
[Read more: How to Bootstrap Your Startup]
This article was originally written by Sean Peek.
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